Jordan Retail Concept
At a crucial time in The Jordan Brand’s journey, we pivoted the retail experience into the future. We shared big ideas, napkin sketches, had long philosophical conversations about retail and the future of the brand. We weighed the big ideas and obsessed the details.
In the end, everything grew from one simple idea - the experience should be as well dialed as the man himself.
306 Yonge Street, Toronto Canada. The Jordan Brand leaned all-in to win the attention of basketball fans and sneaker heads alike during NBA All-star weekend.
What will later become the brand’s pinnacle flagship experience began it’s life as a 4-day pop-up shop that included every experience in the books. A barbershop, personalization, custom art murals, a digital trial space, rare and exclusive product, a full makers lab, a full gym and basketball court and a host of celebrity guests made sure there was a steady line around the block despite the zero degree temperatures outside.
