How do you re-invent retail?

Retail is complicated. When you partner your retail experience with a medical experience, you have a recipe for disaster. So where do you begin and how do you innovate?

With OPSM, we worked from the inside out. We didn’t start with the space, but rather the services provided to consumers. We studied consumer and Ophthalmologist behavior to understand how to create a frictionless experience for both. Insights were discovered during our research phase that would later inform everything - digital UI and UX, graphic communication, educational tools, color pallet, materials - even the layout of the space and the detailing of the fixtures.

Everything created was informed by an insight and designed to eliminate experienced friction.